The spectacular growth of mobile phones and the sheer power of state of the art smart phones have revolutionized many industries. Advertising and marketing, promotions and branding aren’t the same. Direct marketing including texts, emails and telemarketing have evolved. Apps have become a formidable force. Social media engagement and even search engine optimization have been influenced largely by the widespread use of smart phones to browse the virtual world. While desktops and laptops are still the most dominant medium to connect to the internet, that pedestal is being challenged by mobile data.
Google and other search engines have already declared that they have a different segment dedicated to mobile websites. Companies that don’t have their websites optimized for the mobile platforms would not get the leverage on mobile searches, regardless of how popular their sites are on the traditional platform of desktop and laptop searches.
Should you have a mobile website? Of course but having two different websites is not practical for everyone. You cannot do away with the traditional website, not for now. Hence, you must have a responsive website, one that fits on traditional browsers and mobile browsers, desktop or laptop screens and mobile or tablet screens with equal élan.
Responsive websites are imperative. Here are a few reasons why you should have a responsive website.
• Responsive websites are compatible with desktops and laptops as well as the mobile digital world comprising of the smart phones and tablets. Why would you want to have one website for the traditional online world and another for the contemporary or mobile digital world? Instead, you can have one website and inculcate a responsive design to make it compatible on all platforms. It wouldn’t matter which mobile phone is being used, what tablet is being used or which browser is in play; a website with a responsive design will always look good, have all its components and have a great impact on the viewer across all devices.
• With the same website being accessible on all devices and being compatible in equal measures, a company naturally gets to expand its outreach. Without investing much money, a company can exponentially increase the outreach with responsive websites. The entire populace using laptops and computers and those using tablets and smart phones to access the net will get access to the website.
• Responsive websites are a necessity, not just because of the display but because smart phones and tablets offer a unique feature, that is touch. Today, some desktops and laptops are also coming up with touch features. Naturally, a lot of features can be included in a responsive website based on the touch function.
• One of the lesser discussed advantages of responsive websites is that a company wouldn’t need an app. Developing an app, running it and offering round the clock support can be quite taxing. Small to medium businesses don’t really have the funds to have an app. Also, unless you are monetizing your app, it is simply not viable. Put frankly, it is not worth the time or money. Responsive websites do away with the need of having an app. It almost works like an app.
The virtual audience today wants a state of the art experience. Whether you buy website traffic or source it through your social media campaigns, get some traffic from search engines or your pay per click ads generate the redirects, your audience will access your website on desktops, laptops, tablets and smart phones. You cannot deny anyone an impeccable experience of browsing your website. Alienating even one device or platform will alienate millions of people.